Shop Black City Tour

1. Don't wait until the last minute to plan your booth space.

Setting up a booth the morning of the event is stressful enough; if you don’t have everything laid out and measured beforehand, you might find yourself in a mad scramble to get everything completed before customers start arriving. Make a list, draw a picture or jot down what you need for your booth ahead of time.

2. Display your company name.

Bring a sign that clearly identifies your company name (and tagline, if relevant) and display it front and center—either hanging down from your table or above and behind you if you’ve got a tent setup. This can be especially effective when you’re surrounded by other tents and hoping to stand out from the crowd.

3. Don't lay out all your displays flat on a table.

Give customers an excuse to make a beeline for your booth by placing products and signs at various heights in a vertical display so they’ll catch the eyes of people passing by. Nobody will elbow their way through a crowd if they don’t know what you’re selling.

4. Offer a giveaway or prize.

It’s a great way to entice people to stop by your booth even if they aren’t interested in your product (this is your opportunity to turn on the charm and amp up those sales skills!). Include branded merchandise such as pens and calendars, or raffle prizes. Requiring the people interested to fill out contact information is a great way to secure leads!

5. Don't stay seated.

Standing up gives the impression that you are interested and approachable and helps encourage conversation. It will make customers more comfortable looking at your products and they won’t feel like they’re bothering you by asking questions. You don’t have to remain on your feet for eight hours straight, but limit your seating time to brief periods when there are lulls in the action.

6. Promote your event on social media!

Facebook makes it easy to add events and invite as many people as you’d like, and Instagram is a great platform for sharing photos of your booth and posting stories of the event as it unfolds. Even a well-timed Tweet is likely to increase foot traffic, especially if you offer an incentive to stop by (“enter our raffle to win a prize!”).

7. Don't forget to follow up with customers.

Make sure the information you collect from visitors to your booth (whether business cards, names on raffle tickets, or social media RSVPs) is tracked and followed up on. Don’t worry about intruding on their privacy; attendees expect to be contacted. And the sooner, the better—you’ll want to do so when the event is still fresh in their minds.

Use these tips to make sure you are doing your absolute best. Remember that it takes practice to get good at anything. Keep your head up and your sell out event will be coming very soon!